30+ Years Experience
Zebra Premier Partner
Fortune 500 Companies
30+ Years Experience
Zebra Premier Partner
Fortune 500 Companies
Three Hot Trends in Airport Kiosks — What’s Driving Innovation
September 22, 2025

Unlocking the Power of Asset Visibility for Frontline Operations

Today’s competitive and cost-sensitive business environment places increasing demands on organizations to optimize EVERY aspect of their operations — especially those closest to the action: the frontline. Zebra’s recent white paper / blog post, “Unlocking the Power of Asset Visibility for Frontline Operations” (Aug 2025), makes clear that better visibility of people, tools, inventory, and workflows isn’t just “nice to have” — it’s central to productivity, safety, risk management, and customer satisfaction.

Below is a breakdown of what they cover, why it matters, and how companies like Dolphin Data Capture can help clients make this kind of visibility real.

Key Takeaways from Zebra

Here are some of the main points Zebra emphasizes:

  1. Visibility = Empowerment
    By knowing where assets are, whether they’re in use, what condition they’re in, frontline managers can make faster decisions, reduce downtime, and avoid wasted motion. Zebra frames “asset visibility” not just in terms of inventory, but across all resources that support operations.

  2. Digitization & Data Integration
    It’s not just tagging things with RFID or barcodes, but integrating that data into systems that frontline staff and supervisors actually use. Dashboards, alerts, automation of routine tasks (e.g. equipment checks), maintenance, etc. All depend on having real-time or near-real-time data flowing from the field to where decisions are made.

  3. Use Cases & Outcomes
    They show practical results: less lost or misused equipment; fewer delays when people are searching for tools or materials; faster response to problems. Also, better safety, compliance, and cost savings when everything is tracked.

  4. Frontline Worker Support
    Tools for visibility aren’t just for execs and supply chain/logistics; they help the people on the ground. When workers spend less time hunting or waiting, more time doing value-added work. That improves morale, safety, training, throughput.

  5. Challenges & Success Factors
    Visibility efforts don’t succeed simply by adding more scanners or tags. Zebra points out: correct tagging/labeling, good infrastructure (wireless, sensors, scan/read reliability), avoiding data silos, ensuring staff are trained, redesigning processes to make good use of the visibility (not just collecting data) matter a lot.

Why It Matters for Industry

Here are the business drivers behind this focus:

  • Operational Efficiency: Wasting minutes searching for assets adds up, especially in environments where time = money (manufacturing, field service, healthcare, logistics).

  • Asset Lifecycle & Maintenance: Knowing condition, usage, last service, etc., helps avoid catastrophic failures or unnecessary capital spend.

  • Safety & Compliance: Many industries have regulations tied to equipment maintenance, tracking (e.g., medical devices, heavy machinery), so visibility directly supports compliance.

  • Cost Control: Lost tools, over-inventory, under-utilized assets all cost money. Visibility allows organizations to reduce waste, losses, and over-stock.

  • Customer Experience / Responsiveness: Whether it’s repair time, field maintenance, or fulfilling orders, being able to locate the right resources quickly makes a big difference.

How Dolphin Data Capture Can Help

Given our expertise in automatic identification (barcodes, RFID, scanning hardware/software, and data integration), here are ways we can help clients leverage asset visibility in line with the trends Zebra lays out:

Area What We Do / Can Offer Value Delivered
Hardware & Tagging Technologies Provide durable RFID tags, robust barcodes, scanners/readers that reliably capture data in harsh environments. Less failed reads, longer tag life, fewer missed scans → more accurate asset tracking.
Software & Integration Set up systems to collect, centralize, and present asset usage data; integrate with enterprise systems (ERP, maintenance, facility management). Data becomes actionable, not just logged; managers can act sooner.
Workflow Redesign Help reimagine processes so that visibility is baked in (tool check-in/check-out, condition inspection, preventive maintenance, notifications). Reduced delays, fewer misplacements, better uptime.
Training & Change Management Ensure frontline staff, supervisors, and maintenance teams are trained in using new tools; include process changes. Adoption improves, data is more accurate, resistance is reduced.
Analytics & Monitoring Build dashboards, alerts, KPIs (e.g. idle assets, asset utilization, maintenance overdue) to monitor health of operations. Managers can see problems early and act, not just react when something breaks.

A Potential Blog/Post Draft for the Dolphin Data Capture Audience

Here’s a suggested draft for your blog based on Zebra’s article, adapted for your clients and prospects:

Title: Get Real: Why Asset Visibility Is the Secret Weapon for Frontline Operations

In many organizations, the most expensive delays, safety risks, and operational costs happen on the ground — not in the boardroom. Workers waste time looking for tools, equipment sits idle, maintenance issues fly under the radar, and critical assets are misplaced.

This is where asset visibility becomes a game changer. A recent report from Zebra Technologies underscores how companies that build systems for real-time insight into where tools, inventory, and equipment are (and how they are being used) don’t just run smoother — they run safer, leaner, and more profitably.

Why Visibility Matters Now

  • Lost or misplaced assets drive up operating costs and drag down productivity.

  • Maintenance lags cause higher risk of failure, safety incidents, and costly emergency interventions.

  • Labor constraints mean we can’t soak up inefficiencies through more heads; we need smarter tools.

What Good Asset Visibility Looks Like

  • Durable tags/barcodes/RFID on every major asset, integrated with fast, reliable capture hardware.

  • Real-time or near real-time dashboards showing where everything is, when it was last used/inspected/serviced.

  • Alerts for anomalies — equipment unused too long, assets missing, maintenance overdue.

  • Frontline workers empowered with mobile tools that reduce friction (e.g., checking out tools, logging condition, getting necessary items quickly).

Challenges You’ll Face

  • Infrastructure gaps: poor connectivity, unreliable scanning or tagging, environmental interference.

  • Data silos: tag/scan data that sits disconnected from asset management or maintenance systems.

  • Adoption: tools are only as good as how much people use them and trust them.

How to Start Making Visibility Real

  1. Map your assets — what tools, equipment, machines matter most? Where are the biggest time or cost leaks?

  2. Select appropriate tagging & reading technology for the environment (RFID vs barcodes, ruggedness, distance, interference).

  3. Pilot visibility initiatives in a few areas; measure time saved, errors avoided, morale or safety improvements.

  4. Build or upgrade dashboards & KPIs so data becomes visible in decision-making forums.

  5. Train staff & redesign workflows so that visibility tools are part of daily work, not extra burden.

Conclusion

As Zebra makes clear, asset visibility holds enormous upside — from cost savings to safer operations. But it’s not enough to have the data; success comes from putting it into practice: reliable tagging & scanning, good data pipelines, dashboards that are used, and people who trust and rely on the systems.

Dolphin Data Capture is well positioned to help businesses make that transition. If you’re considering how to improve visibility of assets in your operation — tools, inventory, machinery, workflows — we’d love to talk about where visibility will give you the biggest return, help you avoid the common pitfalls, and implement the right strategy from hardware to software to training.