Zebra 2015 Global Shopper Study

The retail industry is in the midst of a digital revolution that’s redefining the shopping experience. Online, mobile and in-store technology solutions are easing and enhancing how we shop — and altering consumers’ buying behavior in unprecedented ways. Consumers are exposed to infinite shopping choices on the web, hence, the days of standardized marketing and merchandising are over.

So as retailers engage with shoppers via a myriad of touch points, from the store to their laptops, tablets and smartphones, consumers are increasingly willing to share personal information with merchants in exchange for targeted product offers and deals — but they want a say in how that data is used to add value to their shopping journey…

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