River Island Creates Store Of The Future

River Island is building an agile infrastructure. The goal is to ensure the business can take the lead in the use of digital technology to provide an engaging customer experience across in- store, online and mobile channels. The in-store element of the project will see the company provide staff with technology to better answer customer queries, efficiently manage key tasks (e.g. merchandising) and allow customers to interact with the environment in more interesting and rewarding ways. Furthermore, River Island will use technology to find new ways to collect data about its operations to further refine the customer experience. To create the digital store environment, it identified the need to provide staff with more versatile mobile technology…

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